Posted on | February 14, 2011 | 1 Comment
According to WSJ, Apple is working on cheaper iphones so as to enter into to mid-price range smartphones market. This market is dominated mainly
by android powered mobiles .
With more mobile phones makers going android, it will soon become the dominant player. Sensing this Apple is all set to launch cheap phones.
It is quite strange as Apple products are usually expensive which makes it quite elitist, generating unprecedented fan craze. Cnet puts it aptly “Is Apple no longer the BMW of tech?”
This has been done so as to halt Google’s march. Remember, Google is planning to start music store, another Apple territory.
Apple insist that it won’t cut down the features available in the current phones for cheaper phones, so only thing they might do to save costs is reduce the hardware specs. But this would give rise to fragmentation as many apps which require specific specification won’t work on it, which has also become a bane for Android.
It will be interesting to see if consumers of this range who are usually tech-savvy would buy an iPhone over an Android.